Tuesday, May 8, 2012


The assertion from Princess Sikhanyiso, the King of Swaziland’s eldest child, that ‘almost everyone’ in her father’s kingdom is on Facebook caused ripples of mirth because it showed just how out of touch with the real world she is. 

But a straw poll I conducted today shows just how out of touch most of us are about Facebook usage in Swaziland. Those of us who are connected to the Internet seem to assume that most other people are as well. And, that’s why we spend so much time ourselves on Facebook, getting the message out for democracy in Swaziland.

But, the truth is somewhat more sobering. Here are the real figures for Facebook usage in Swaziland, courtesy of the socialbakers website. The statistics are as up-to-the-minute as it is possible to be. 

There are about 1.1 million people in Swaziland and of these 63,720 are on Facebook. That puts Swaziland at number 158 in the whole world. The numbers of people on Facebook grew by more than 16,040 in the past six months.

That means 4.71 percent of the Swaziland population are on Facebook. Of those people who are able to access the Internet, 70.80 percent are on Facebook.

Of those people who are on Facebook, 40 percent are aged 18 – 24 years (24,851 users); 24 percent are aged 24 – 35 years. Men make up 58 percent of all users and women 42 percent.

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